In a significant development within the African broadcasting landscape, New World TV, a prominent pan-African broadcaster headquartered in Togo, has successfully obtained all the media rights for the Confederation of African Football (CAF) tournaments from 2023 to 2025. This expansive acquisition encompasses Free-to-Air, Pay-TV English, and Local Languages coverage across Sub-Saharan Africa, marking a substantial stride for the network in enhancing its regional sports broadcasting portfolio. 🇹🇬
The acquisition of these exclusive rights signifies a pivotal shift in the distribution of CAF tournaments’ coverage within the region. Notably, this comprehensive deal places New World TV as the go-to destination for football enthusiasts seeking access to top-tier African football tournaments.
An important implication of this acquisition is the impact it has on SuperSport, a major player in sports broadcasting in Africa. With New World TV now holding the exclusive rights for CAF tournaments, including the highly anticipated Africa Cup of Nations (AFCON), SuperSport finds itself in a position where they must negotiate and purchase rights from New World TV if they intend to continue broadcasting the AFCON and other CAF events.
This development underscores New World TV’s growing influence and strategic vision in expanding its sports broadcasting footprint across Sub-Saharan Africa. As the network takes the helm in providing extensive coverage of CAF tournaments, it sets the stage for a new era in African sports broadcasting, promising diverse and widespread access to top-tier football competitions for viewers across the region.
