In a major coup for sports broadcasting in sub-Saharan Africa, StarTimes has announced its successful acquisition of the non-exclusive broadcast rights for the esteemed Spanish football league, LALIGA EA Sports and LALIGA Hypermotion, for the next five seasons.
LALIGA EA Sports stands as the pinnacle of football excellence in Spain and ranks among the top professional football leagues globally. Featuring 20 premier teams, each season comprises 38 thrilling rounds with 10 matches per round, adhering to a competitive home and away format. LALIGA’s illustrious history includes producing numerous winners of prestigious awards such as the Ballon d’Or and the FIFA World Player of the Year.
With this groundbreaking agreement, StarTimes secures the rights to broadcast LALIGA EA Sports and LALIGA Hypermotion for the seasons spanning 2024/25 to 2028/29. The broadcasts will be available in all languages except French, encompassing English, Portuguese, and local languages, ensuring widespread access across all countries in the sub-Saharan region.
Melcior Soler, LALIGA’s Audiovisual Director, emphasized the importance of reaching their audience, highlighting StarTimes as a crucial partner in delivering top-tier content to fans across the region.
Tiffany Shao, StarTimes’ Sports Acquisition and Operation Director, expressed excitement over the successful bid, affirming StarTimes’ dedication to providing premier football entertainment to subscribers. Soccer lies at the core of StarTimes’ sports content strategy, and this acquisition further solidifies its commitment to delivering unparalleled sports experiences to audiences throughout sub-Saharan Africa.
As football enthusiasts eagerly anticipate the upcoming seasons of LALIGA action, StarTimes’ acquisition of broadcast rights sets the stage for an immersive and captivating viewing experience for fans across the region.
