Unilever Ghana in Talks With Accra Hearts of Oak Over Potential Rexona Partnership

Unilever Ghana, through its key distribution arm for the Rexona brand, has opened discussions with Accra Hearts of Oak over a potential partnership agreement.

The talks are understood to be at an exploratory stage, with both parties assessing areas of mutual benefit as Hearts of Oak continue efforts to strengthen their commercial portfolio. The proposed partnership could see Rexona align with one of Ghana’s most decorated football clubs, leveraging the club’s strong fan base and nationwide appeal.

For Hearts of Oak, the engagement with Unilever Ghana forms part of a broader strategy to attract top-tier corporate partners and boost revenue streams beyond the pitch. The club has in recent times placed emphasis on building sustainable commercial relationships to support its sporting ambitions.

Unilever Ghana, a major player in the fast-moving consumer goods sector, has consistently used sports partnerships as a platform to connect with consumers, particularly the youth market. A collaboration with Hearts of Oak would offer significant brand visibility, especially on matchdays and across the club’s digital platforms.

While discussions are ongoing, no formal agreement has been announced yet. Both parties are expected to continue engagements in the coming weeks as details around the scope and structure of the potential partnership are further developed.